A new concept of graphics of hotpatches for Mitas Elite MTB
tires was presented during the World Cup weekend in Nove Mesto na Morave. A
full white Mitas logotype received a stand alone postion on the tire’s sidewall being accompanied
by the UCI MTB World Cup logo promoting this important partnership. The second
hotpatch contains complementary imporant information like the model name, size,
technology and new Cape Epic logo in fresh and catchy graphics.