A new concept of graphics of hotpatches for Mitas Elite MTB tires was presented during the World Cup weekend in Nove Mesto na Morave. A full white Mitas logotype received a stand alone postion on the tire’s sidewall being accompanied by the UCI MTB World Cup logo promoting this important partnership. The second hotpatch contains complementary imporant information like the model name, size, technology and new Cape Epic logo in fresh and catchy graphics.