Mitas, UCI partner

Mountain biking is becoming an evermore-
popular sport. Last year’s World
Cup race series was followed on Red Bull
TV by a record number of viewers, while
46 million people watched the world
championship race in Lenzerheide in
Switzerland on screens.
“We are delighted to be able to welcome
Mitas as an offi cial partner for the UCI
mountain bike races. It is the brand of choice
for very many riders and sports events, and the
qualities of their racing bicycle tires are very
well known. The confi dence placed in us by
this respected manufacturer is further proof
that our main sports events are something
special in the mountain biking world,” said
David Lappartient, UCI president. Mitas also
considers this partnership very important. “The
partnership with UCI supplements our current
support for biking events at the highest
level. This agreement means that Mitas will
get even closer to mountain bike racers and
the global public for this sport, which in turn
will strengthen our reputation as a premium,
reliable, competitive and European bike tire
manufacturer,” added Pavel Nosek, head of
marketing for Mitas bicycle tires & tubes.
Mitas is currently most visible in cross–
country (XCO) Olympic disciplines. It
supplies tires for KROSS Racing Team riders,
which include for example double Olympic
medalist and UCI 2010 World Champion Maja
Włoszczowska. Since 2015, Mitas has been the
offi cial supplier of tires for the Absa Cape Epic
team stage race on the UCI calendar. Since
2017, it has also been the main sponsor for the
Mitas 4 Islands Croatian stage race. Last but
not least, Mitas is also active in charity projects,
supporting the “Bikes for Africa” program
established in 2014 to supply bike tires to
developing countries.