With the signing of the agreement in December, Mitas became an offi cial partner of the Union Cycliste Internationale (UCI) for mountain bikes for the next two years. In this role, Mitas will support the UCI Mountain Bike World Championship and the UCI Mountain Bike World Cup. It is worth mentioning that Mercedes-Benz is the main partner of both these leading cycling events.
Mountain biking is becoming an evermore- popular sport. Last year’s World Cup race series was followed on Red Bull TV by a record number of viewers, while 46 million people watched the world championship race in Lenzerheide in Switzerland on screens. “We are delighted to be able to welcome Mitas as an offi cial partner for the UCI mountain bike races. It is the brand of choice for very many riders and sports events, and the qualities of their racing bicycle tires are very well known. The confi dence placed in us by this respected manufacturer is further proof that our main sports events are something special in the mountain biking world,” said David Lappartient, UCI president. Mitas also considers this partnership very important. “The partnership with UCI supplements our current support for biking events at the highest level. This agreement means that Mitas will get even closer to mountain bike racers and the global public for this sport, which in turn will strengthen our reputation as a premium, reliable, competitive and European bike tire manufacturer,” added Pavel Nosek, head of marketing for Mitas bicycle tires & tubes. Mitas is currently most visible in cross– country (XCO) Olympic disciplines. It supplies tires for KROSS Racing Team riders, which include for example double Olympic medalist and UCI 2010 World Champion Maja Włoszczowska. Since 2015, Mitas has been the offi cial supplier of tires for the Absa Cape Epic team stage race on the UCI calendar. Since 2017, it has also been the main sponsor for the Mitas 4 Islands Croatian stage race. Last but not least, Mitas is also active in charity projects, supporting the “Bikes for Africa” program established in 2014 to supply bike tires to developing countries.